I was surfing the web recently, visiting some of my favorite sites, when I saw something interesting on Lissie’s Passive Income blog – how to make money online through freelance writing. I really should have been doing more work, but work is boring …
Anyway, I followed some of the links on her old articles and ended up here, Maximize Your Adsense Earnings, where a prolific hubpage author, Hal Licino, gave his take on making money online using Adsense. He made two interesting observations based on statistics derived from his more than 700 published hubs:
- Visitors from niche forums rarely click on Adsense ads
- Adsense ads tend to be generic and target visitors who only have basic to intermediate knowledge of the topics you are writing about
Mistake #1
His first point, about the visitors from niche forums, most experienced internet marketers already know about. Forums are social web sites. Using today’s buzzwords, they are Web 2.0 properties even though they originated as BBS’es way before the term Web 2.0 existed. While they exist to help people, at least in theory, most forum members actually get together online to socialize. As anyone who has participated in sites like Digg and Facebook know, members of social websites do not like to click on ads. In practical reality, they suffer from ad blindness and automatically filter out any ads they see mentally. Of course, some of them even install add-ons like Ad-Block on their Firefox browsers.
Does this mean you can never make money online from forums? Not so. Leo of Internet Marketing For The Rest Of Us wrote this post on how to make money online using social marketing. He does not actually mention forums until two pages down in his extremely long article, but when he does, he discusses it extensively. If you have the patience to make it through the end, you should also look at the resulting discussions in his comments section. You may find it quite illuminating.
Mistake #2
Hal has an interesting explanation on why forum visitors do not click on ads – because many of them are self-proclaimed experts with egos the size of a barn while most Adsense ads are targeted at newbies or people with intermediate knowledge. Honestly speaking, I have never heard of this idea before, but it makes a lot of sense.
But this idea brings up some very interesting points – what if those ads are targeted at experts? Is it possible that ads can be successfully created to target the self-proclaimed experts who are forum participants? As an advertiser or a product creator, this is potentially a valuable insight. One of the dictums of making money is to cater to an existing need. What need do these experts have? Most products target beginners in a particular niche, with only a very few targeting experts. Experts in most niches are under-served, and hence a great target of opportunity.
While all that is well and good for advertisers and product creators, how about publishers and webmasters trying to monetize their site? Is there a way for them to make money out of these so-called experts with their iron-clad opinions? Possibly. Adsense is probably not a good method of monetization. But a targeted affiliate ad, for example to an advanced book on Amazon, or some other product targeted to the advanced market that has an affiliate program, could yield surprising dividends.
But what if you are not able to find an affiliate program for a good product? One alternative option is to find drop shippers who supply that product. An affiliate program and a dropship program bear many functional similarities. But if you had been following the teachings of any particular internet marketing guru, dropshipping is almost never mentioned. On the other hand, if you had been following the teachings of eBay gurus, affiliate marketing is almost never mentioned.
Mistake #3
Many Adsense publishers do not get targeted visitors. Most social web gurus promote the idea that you should publicize your website on Web 2.0 sites. This may have been true in the old days when webmasters sold banner ads to large companies who wanted branding, and more visitors equaled more money. Not only that, but the old Web 2.0 sites also gave you backlinks, which made it possible to improve the search rankings of your site, enabling you to get more search visitors (FYI, these are the visitors who will click on your Adsense ads that target newbies).
So where can you get targeted visitors? Intermediate and advanced internet marketers know that the people who are most likely to buy products or click on ads are visitors who use search engines like Google and Bing to find information and reach their websites this way. To get search visitors you need to rank well in the search engine result pages (SERPS). To rank well, you need to build anchor text backlinks to your website.
The problem is that this is a lot of work and very slow going especially for new internet marketers. If you have just started out to make money online, a faster way to get targeted visitors is to do article marketing. So what you need to do is to write plenty of articles and submit them to a good article directory like EzineArticles.com (EZA). EZA gets a lot of traffic, and their visitors will read your articles. If they like your article, and if you put in a good call to action at the end of your article to visit your site, they will do so. When they come to your website, they are more likely to click on your ads and/or buy your products.
EZA is not the only article directory on the internet. There are many others. In my opinion, EZA’s ability to send a website traffic has been slipping. In addition to that, I have had various problems with them in the past. But in the end, I always go back to them. Why? Frankly speaking, every other article directory I have tried have had worse problems (for example, many of them do not send any traffic at all, or send only small percentage of the traffic I get from EZA).
Conclusion
If you want to make money online with Adsense, there are three mistakes you want to avoid:
- Spend time and effort getting forum visitors
- Do not target the content of your website to the visitors you receive
- Do not get targeted traffic to your website